A new service launched by Proximiant, a San Francisco start-up company, may offer some relief to shopaholics plagued by paper sales receipts. The company is currently testing a “tap and go” digital receipt system with a dozen San Francisco Bay area retailers and consumers armed with smart phones.
The solution requires a small free device that attaches to a store’s sales register and a free app installed on consumers’ phones. At the end of a purchase, a digital copy of the sales receipt is captured by the Proximiant device and can be sent to the shopper using Near Field Communications (NFC)—a short-range radio technology that is now being used for wireless payment systems such as Google Wallet.
The free Proximiant app lets consumers easily organize their digital receipts and search through past purchases by various criteria, including keywords. Merchandise returns are also simplified, since the digital receipts can be retrieved by the consumer at the store. But the program also offers other handy features: setting reminders about expiring return periods, and the ability for shoppers to share sales finds with friends by e-mail, text, or social media networks, for example.
For retailers, the digital-receipt system can be tied into the various additional marketing services Proximiant provides. For example, Proximiant can help merchants create and manage rewards programs geared specifically to those paperless receipt customers. Loyal customers who opt into such a program might get a coupon once the installed app on their phones determine they’re close to the store’s physical location, say.
There are no up-front costs for merchants to use Proximiant’s system. But retailers do pay Proximiant for sales generated as a result of the digital-receipts system. And most consumers will need to use a small tag that can be carried in a wallet or put on a key chain to receive digital receipts until NFC-capable smart phones, such as the Samsung Galaxy S II become more prevalent.
Proximiant says it hopes to have the digital receipt system in 50 retail outlets by the end of this year and to expand to “multiple metropolitan areas” by next year.
Tap and Go Digital Receipts Now Available Through Proximiant Proximiant press release
Proximiant Launches “Tap And Go” Digital Receipts For Retailers TechCrunch
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A wireless digital solution for sales receipts