Venturing into a screen size that was once the exclusive province of rear-projection TVs, Sharp yesterday introduced the 90-inch Aquos LC-90LE745U, an LCD TV whose $11,000 price tag is as impressively large as its screen size.

Recently, Sharp has been using larger screen sizes to help differentiate itself from competitors. The LC-90LE745U is a full-featured, 3D-capable 1080p LCD set that includes a full-array LED backlight, 240Hz anti-blur technology, built-in Wi-Fi, and Sharp’s SmartCentral Internet platform with access to apps, YouTube videos, and CinemaNow, Netflix, Hulu Plus, and Vudu streaming movies and TV shows. The LC-90LE745U also has a full Web browser and can make Skype video calls when used with an optional webcam. The TV uses active-3D technology and comes with two sets of active-3D glasses.

To put things into perspective, the LC-90LE745U, which weighs about 140 pounds, is almost 4 feet high, and at 6 feet 8 inches across is about as wide as the average height of an NBA forward. Despite its gargantuan screen size, however, Sharp says the TV costs just $28 a year in energy costs to operate, a little less than it does to use two 75-watt incandescent lightbulbs for the same period.

Like other Internet-enabled Sharp Aquos TVs, the LC-90LE745U also includes Aquos Advantage Live, a free service that lets customer-service representatives connect to the TV to remotely help with setup, make picture-quality adjustments, and diagnose problems or issues.

Sharp has definitely take the lead in larger TV screen sizes. The company has several 60- and 70-inch models, and its 80-inch sets were the largest on the market until this latest model. Sharp LCD TVs have typically done well in our TV Ratings (available to subscribers), though many have had relatively narrow viewing angles. Of course, not everyone has the room–or room in the budget–for a 90-inch set. If you’re in the market for a bigger-screen TV, let us know how big you’re looking to go, and whether this particular Sharp is among the sets being considered.

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